Market Trends & Demand Evolution
Industry Overview
Profitability & Value Chain Opportunities
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Kenya is one of Africa’s most dynamic investment destinations, strategically located on the eastern coast and serving as a gateway to a regional market of 340+ Mn consumers through the East African Community (EAC).
Kenya holds a leading position in Africa’s renewable energy sectors, with over 70% of electricity generated from renewable sources, geothermal, wind, hydro, and solar. The Port of Mombasa (one of the largest in Africa) strengthens its role as a logistics hub, while Nairobi remains East Africa’s financial and technology centre, home to mobile finance innovations such as M-Pesa.
Area
580,367 km²
Capital
Nairobi
Population
~57.7 Mn
Currency
KES
GDP Growth
4.5%
2,770 Km (MGR), 600 Km (SGR)
246,000+ Km Road Network
9 International Airports
9 Major Ports
Abundant Natural Resources:
Active Global Investment Destination:
Strong Economic Fundamentals:
Reform-Oriented Government:
Strategic Location-Mombassa:
Textiles
Market Size
$1.84 Bn
CAGR
2.68%
Forecast
$2.05 Bn
Construction Materials
Market Size
$153.94 Bn
CAGR
3.14%
Forecast
$174.05 Bn
Agro Processing
Market Size
$4.59 Tn
CAGR
3.76%
Forecast
$5.52 Tn
Pharmaceuticals
Market Size
$13.66 Bn
CAGR
4.64%
Forecast
$16.38 Bn
FMCG
Market Size
$4.2 Tn
CAGR
2-4%
Forecast
$5.0 Tn
Metals Processing & Refining
Market Size
$508.33 Bn
CAGR
6.60%
Forecast
$847.63 Bn
Automotive & Spares
Market Size
$21.55 Bn
CAGR
5.10%
Forecast
$27.63 Bn
Cassava
Market Size
~$176 Bn
CAGR
4.18%
Forecast
$254.3 Bn
Cotton
Market Size
$6.36 Bn
CAGR
4.91%
Forecast
$8.08 Bn
Groundnut
Market Size
$90.42 Bn
CAGR
2.6%
Forecast
$102.8 Bn
Soya Bean
Market Size
$30.25 Bn
CAGR
4.3%
Forecast
$44.01 Bn
Beverage
Market Size
$1.33 Bn
CAGR
7%
Forecast
$1.74Bn
Meat Processing
Market Size
$163.2 Bn
CAGR
9.96%
Forecast
$261.9 Bn
Palm Oil
Market Size
$8.36 Bn
CAGR
2.6%
Forecast
$10.01 Bn
Sawn Wood
Market Size
$300 Bn
CAGR
4-6%
Forecast
$450 Bn
Nov. 21, 2025
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Market Trends & Demand Evolution
Industry Overview
Profitability & Value Chain Opportunities
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