$2.94 Bn
Market Size
9.72%
CAGR
$4.67 bn
Forecast
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Africa’s rich agricultural and livestock resources create a unique opportunity for the pet food business. With locally sourced ingredients like maize, sorghum and high-quality meats, you can produce nutritious pet food for dogs and cats while tapping into a growing market. The future of pet food? It’s thriving in Africa
Africa’s rich agricultural and livestock resources create a unique opportunity for the pet food business. With locally sourced ingredients like maize, sorghum and high-quality meats, you can produce nutritious pet food for dogs and cats while tapping into a growing market. The future of pet food? It’s thriving in Africa
$2.94 Bn
Market Size
9.72%
CAGR
$4.67 bn
Forecast
Wet Cat Food
Kibble
Dental Chew
97%
Rise in Net Imports in a Decade
87.2 Mn
South Africa Dog Food Market Forecast (2030)
2.23 Bn
Volume Forecast (2030)
Local Ingredient Availability
Affordable access to maize, sorghum, fish, poultry, and meat supports low-cost, high-quality production.
Supportive Government Policies
Many African nations offer agro-processing incentives and tax benefits to attract investment.
Export Potential
With premium product positioning and unique ingredients, Africa can become a global exporter of pet food, meeting rising global demand.
Early Entry Advantage
Consumption is still growing across the continent, leaving space for new entrants to shape brand loyalty and market share.
What is the current size and overall value of the global pet food market?
The global pet food market exceeds US$100 billion annually, with consistent year-on-year growth across all regions.
What are the key product categories within the global pet food market?
Dry food (kibble), wet food (canned/pouches), treats and snacks, raw/frozen options, and veterinary diets. Dry food holds the largest share globally.
How big is the pet food market in Africa?
Valued at $800 million+ as of 2024, with a projected CAGR of 6–8% over the next five years. South Africa holds over 60% of the continental market.
What types of pet food are in highest demand?
Dry food dominates due to affordability and shelf life. Wet food is growing among urban consumers, while functional foods and treats are emerging segments.
What trends are driving innovation in the pet food industry globally and in Africa?
Globally, innovation is driven by pet humanization, health-conscious formulations, and sustainability. In Africa, innovation includes local sourcing, price-accessible nutrition, and private-label growth in retail.
Africa Business Opportunities: Location-Based
Africa Business Sectors: Location-Based
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